Applications of Web Data Extraction in Ecommerce

web data mining ecommerceWe all know the importance of data generated by an organisation and its application in improvement of product strategy, customer retention, marketing, business development and more. With the advent of digital age and increase in storage capacity, we have come to a point where the internal data generated by an organisation has become synonymous with Big Data. But, we must understand that by focusing only on the internal data, we are losing out another another crucial source – the web data.

Pricing Strategy

This is one of the most common use cases in Ecommerce. It’s important to correctly price the products in order to get the best margins and that requires continuous evaluation and remodeling of pricing strategy. The very first approach takes into account market condition, consumer behavior, inventory and a lot more. It’s highly probable that you’re already implementing such type of pricing strategy by leveraging your organisational data. That said, it’s also equally important to consider the pricing set by the competitors for similar products as consumers can be price sensitive.

We provide data feeds consisting of product name, type, variant, pricing and more from Ecommerce websites. You can get this structured data according to your preferred format (CSV/XML/JSON) from your competitors’s websites to perform further analysis. Just feed the data into the analytics tool and you are ready to factor in the competitors’ pricing into your pricing strategy. This will answer some the important questions such as: Which product can attract premium price? Where can we give discount without incurring loss? You can also go one step further by using our live crawling solution to implement a robust dynamic (real-time) pricing strategy. Apart from this, you can use the data feed to understand and monitor competitors’ product catalog.

Reseller management

There are many manufacturers who sell via resellers and generally there are terms that restrict the resellers from selling the products on the same set of Ecommerce sites. This ensures that the seller is not competing with others to sell own product. But, it’s practically impossible to manually search the sites to find the resellers who are infringing the terms. Apart from that, there might be some unauthorized sellers selling your product on various sites.
Web data extraction services can automate the data collection process so that you’ll be able to search products and their sellers with less time and efficiently. After that your legal department can take the further action according to the situation.

Demand analysis

Demand analysis is a crucial component for planning and shipping products. It answers important questions such as: Which product will move fast? Which one will be slower? To start off, e-commerce stores can analyze own sales figures to estimate the demand, but it’s always recommended that planning must be done much before the launch. That way you won’t be planning after the customers land on your site; you’d be ready with right number of products to meet the demand.
One great place to get a solid idea of demand is online classified site. Web crawling can be deployed to monitor the most in-demand products, categories and the listing rate. You can also look at the pattern according to different geographical locations. Finally, this data can be used to prioritize the sales of products in different categories as per region-specific demand.

Search Ranking on marketplaces

Many Ecommerce players sell their product on their own website along with marketplaces like Amazon and eBay. These popular marketplaces attract a huge number of consumers and sellers. The sheer volume of sellers on these platforms makes it difficult to compete and rank high for particular search performed on these sites. Search ranking in these marketplaces depends on multiple factors (title, description, brand, images, conversion rate, etc.) and needs continuous optimization. Hence, monitoring ranking for preferred keywords for the specific products via web data extraction can be helpful in measuring the result of optimization efforts.

Campaign monitoring

Many brands are engaging with consumers via different platforms such as YouTube and Twitter. Consumers are also increasingly turning towards various forums to express their views. It has become imperative for businesses to monitor, listen and act on what consumers say. You need to move beyond number of retweets, likes, views, etc. and look at how exactly consumers perceived your messages.
This can be done by crawling forums and sites like YouTube and Twitter to extract all the comments related to your brand and your competitors’ brand. Further analysis can be done by performing sentiment analysis. This will give you additional idea for future campaigns and help you optimize product strategy along with customer support strategy.

Takeaway

We covered some of the practical use cases of web data mining in the e-commerce domain. Now it’s up to you to leverage the web data to ensure growth of your retail store. That said, crawling and extracting data from the web can be technically challenging and resource intensive. You need a strong tech team with domain expertise, data infrastructure and monitoring setup (in case of website structure changes) to ensure steady flow of data. At this point it won’t be out of context to mention that some of our clients had tried to do this in-house and came to us when the results didn’t meet expectation. Hence, it is recommended that you should go with a dedicated Data as a Service provider who can deliver data from any number of sites according to pre-specified format at desired frequency. PromptCloud takes care of end to end data acquisition pipeline and ensures high quality data delivery without interruption. Check out our detailed post of on things to consider when evaluating options for web data extraction.

Source Url:-https://www.promptcloud.com/blog/applications-of-web-data-extraction-in-ecommerce/

The Ultimate Guide to Web Data Extraction

The Ultimate Guide to Web Data Extraction

Web data extraction (also known as web scraping, web harvesting, screen scraping, etc.) is a technique for extracting huge amounts of data from websites on the internet. The data available on websites is generally not available to download easily and can only be accessed by using a web browser. However, web is the largest repository of open data and this data has been growing at exponential rates since the inception of internet.

The Ultimate Guide to web data extraction

Web data is of great use to Ecommerce portals, media companies, research firms, data scientists, government and can even help the healthcare industry with ongoing research and making predictions on the spread of diseases.

Consider the data available on classifieds sites, real estate portals, social networks, retail sites, and online shopping websites etc. being easily available in a structured format, ready to be analyzed. Most of these sites don’t provide the functionality to save their data to a local or cloud storage. Some sites provide APIs, but they typically come with restrictions and aren’t reliable enough. Although it’s technically possible to copy and paste data from a website to your local storage, this is inconvenient and out of question when it comes to practical use cases for businesses.

Web scraping helps you do this in an automated fashion and does it far more efficiently and accurately. A web scraping setup interacts with websites in a way similar to a web browser, but instead of displaying it on a screen, it saves the data to a storage system.
Applications of web data extraction

1. Pricing intelligence

Pricing intelligence is an application that’s gaining popularity by each passing day given the tightening of competition in the online space. E-commerce portals are always watching out for their competitors using web crawling to have real time pricing data from them and to fine tune their own catalogs with competitive pricing. This is done by deploying web crawlers that are programmed to pull product details like product name, price, variant and so on. This data is plugged into an automated system that assigns ideal prices for every product after analyzing the competitors’ prices.

Pricing intelligence is also used in cases where there is a need for consistency in pricing across different versions of the same portal. The capability of web crawling techniques to extract prices in real time makes such applications a reality.

2. Cataloging

Ecommerce portals typically have a huge number of product listings. It’s not easy to update and maintain such a big catalog. This is why many companies depend on web date extractions services for gathering data required to update their catalogs. This helps them discover new categories they haven’t been aware of or update existing catalogs with new product descriptions, images or videos.

3. Market research

Market research is incomplete unless the amount of data at your disposal is huge. Given the limitations of traditional methods of data acquisition and considering the volume of relevant data available on the web, web data extraction is by far the easiest way to gather data required for market research. The shift of businesses from brick and mortar stores to online spaces has also made web data a better resource for market research.

4. Sentiment analysis

Sentiment analysis requires data extracted from websites where people share their reviews, opinions or complaints about services, products, movies, music or any other consumer focused offering. Extracting this user generated content would be the first step in any sentiment analysis project and web scraping serves the purpose efficiently.

5. Competitor analysis

The possibility of monitoring competition was never this accessible until web scraping technologies came along. By deploying web spiders, it’s now easy to closely monitor the activities of your competitors like the promotions they’re running, social media activity, marketing strategies, press releases, catalogs etc. in order to have the upper hand in competition. Near real time crawls take it a level further and provides businesses with real time competitor data.

6. Content aggregation

Media websites need instant access to breaking news and other trending information on the web on a continuous basis. Being quick at reporting news is a deal breaker for these companies. Web crawling makes it possible to monitor or extract data from popular news portals, forums or similar sites for trending topics or keywords that you want to monitor. Low latency web crawling is used for this use case as the update speed should be very high.

7. Brand monitoring

Every brand now understands the importance of customer focus for business growth. It would be in their best interests to have a clean reputation for their brand if they want to survive in this competitive market. Most companies are now using web crawling solutions to monitor popular forums, reviews on ecommerce sites and social media platforms for mentions of their brand and product names. This in turn can help them stay updated to the voice of the customer and fix issues that could ruin brand reputation at the earliest. There’s no doubt about a customer-focused business going up in the growth graph.

Source:https://www.promptcloud.com/blog/ultimate-web-data-extraction-guide

Benefits of Acquiring Web Data Scrapper in Business

Benefits of Acquiring Web Data Scrapper in Business

Data is the most important thing required in today's marketing world. The data harvested can be utilized for multiple purposes in the world of marketing by numerous people. It is believed that the amount of data you have makes you stronger in the market against your competitors.

The only restriction in this process is how to get data from internet or how to extract data from website? To culminate this barrier of yours there are plenty of data scrapping devices available in this category. Well more than devices there are companies that provide data extracting services to fulfill user's requirement.

In these two extractors devices are far more reliable and self operative than organizations. There are plenty of benefits that a web data extractor provides in comparison to organizations. With data extractors you have the freedom to choose the topic of your own and get data from the websites. Were in an outsourcing they will provide you one thing at a time for which you will have to pursue again & again.

Numerous organizations have opted for the web data scrapper to discover specific information according to their requirement for instance. Site pages are fabricated utilizing content based imprint up dialects (HTML and XHTML), and much of the time contain an abundance of valuable information in content structure. Be that as it may, most site pages are intended for human end-clients and not for simplicity of mechanized use. In light of this, tool that rub web substance were made. A web scrapper is an API to concentrate information from a site.

Regularly, information exchange between projects is expert utilizing data structures suited for computerized handling by PCs, not individuals. Such exchange arrangements and conventions are normally inflexibly organized; all around recorded, effectively parsed, and keep vagueness to a base. All the time, these transmissions are not comprehensible by any stretch of the imagination. That is the reason the key component that recognizes information scratching from standard parsing is that the yield being scratched was expected for showcase to an end-client.

In all aspects data scrapping is better to be done by a tool rather than taking assistance of an organization.

Source:http://www.sooperarticles.com/internet-articles/products-articles/benefits-acquiring-web-data-scrapper-business-1477753.html#ixzz4hnBWRp2z

The Manifold Advantages Of Investing In An Efficient Web Scraping Service

The Manifold Advantages Of Investing In An Efficient Web Scraping Service

Data Scraping Services is an extremely professional and effective online data mining service that would enable you to combine content from several webpages in a very quick and convenient method and deliver the content in any structure you may desire in the most accurate manner. Web scraping may be referred as web harvesting or data scraping a website and is the special method of extracting and assembling details from various websites with the help from web scraping tool along with web scraping software. It is also connected to web indexing that indexes details on the online web scraper utilizing bot (web scraping tool).

The dissimilarity is that web scraping is actually focused on obtaining unstructured details from diverse resources into a planned arrangement that can be utilized and saved, for instance a database or worksheet. Frequent services that utilize online web scraper are price-comparison sites or diverse kinds of mash-up websites. The most fundamental method for obtaining details from diverse resources is individual copy-paste. Nevertheless, the objective with Data Scraping Services is to create an effective web scraping software to the last element. Other methods comprise DOM parsing, upright aggregation platforms and even HTML parses. Web scraping might be in opposition to the conditions of usage of some sites. The enforceability of the terms is uncertain.

While complete replication of original content will in numerous cases is prohibited, in the United States, court ruled in Feist Publications v Rural Telephone Service that replication details is permissible. Bitrate service allows you to obtain specific details from the net without technical information; you just need to send the explanation of your explicit requirements by email and Bitrate will set everything up for you. The latest self-service is formatted through your preferred web browser and formation needs only necessary facts of either Ruby or Javascript. The main constituent of this web scraping tool is a thoughtfully made crawler that is very quick and simple to arrange. The web scraping software permits the users to identify domains, crawling tempo, filters and preparation making it extremely flexible. Every web page brought by the crawler is effectively processed by a draft that is accountable for extracting and arranging the essential content. Data scraping a website is configured with UI, and in the full-featured package this will be easily completed by Data Scraping. However, Data Scraping has two vital capabilities, which are:

- Data mining from sites to a planned custom-format (web scraping tool)

- Real-time assessment details on the internet.

Source:http://www.sooperarticles.com/internet-articles/products-articles/manifold-advantages-investing-efficient-web-scraping-service-668690.html#ixzz4hDqL4EFk

Web Data Extraction, What is a Web Data Extraction Service

Web Data Extraction, What is a Web Data Extraction Service

Internet as we know today that geographic information can be reached through the store. In just two decades, a web request from the university basic research, marketing and communication medium that most people around the world impinge on everyday life has moved. The world population of more than 233 countries covering over 16% is reached by.

As the amount of information on the Web, information is sometimes difficult to follow and use. The thing is that complex web pages, each with its own independent structure and presentation of information spread across billions of dollars. If you are looking for information in a useful format, how to find - and without breaking the bank to quickly and easily?

The search is not enough

Search engines are a great help, but they may work only part, and they are struggling to monitor daily. For all the power of Google and its relatives, it can all search engines to find information and talk. Only two or three deep in a website URL to get information, then return levels. Search engines, deep Web, information that some sort of registration form and entry is only available after completing the information retrieved, and can be stored in a format desirable. For information in a format desirable or a particular application, use search engines to locate information, you still need the following information is to capture measures to protect:

• Until you learn to crawl content. °(usually by highlighting with a mouse) Mark information.
• To another application (like a spreadsheet, database or word processor) that.
• Stick the information in the application.

Not all copy and paste

There is an alternative to copy and paste?

Companies or market competition on the Internet on a broadband data to exploit, especially for a better solution, custom software and web harvesting tools for use with.

Web harvesting software automatically extracts information from the web and picks up where search engines leave off work, are search engines can not. Extraction equipment to read, copy and paste to gather information for later use automatically. Site and collect data with software in a way that mimics human contact is to browse the site. Web harvesting software only to find, filter, and greater speed of copying data that is humanly possible to use the site. Able to upgrade the software to browse the site and use data without leaving a trace gather silence.

Books and magazines are generally the overhead scanners which are in force, using scanned pages of high quality cameras that take high quality photos. This is especially useful for old and rare books as there are already less likely to be critical on a page, scanner, high intensity damage. Then there is usually a manual process and may take longer.
With the new innovations of all time, companies are scanning documents always do their best to expedite the production time and thus reduce costs and better results will improve. There's nothing to scan documents in bulk using a professional company for several hours and you'll save yourself the cost of course the end result will be important work to improve the functioning of your business better than could have.

Source:https://www.isnare.com/?aid=842804&ca=Internet

Know about what is screen scraping!

Know about what is screen scraping!

In present scenario, world is becoming hugely competitive. Business owners always look excited to get benefits as well as best results. They are eager to grow their business hugely as well as effective manner. Currently, majority of businessmen are available online. There are several industries that are available over the web today and trying to make effective promotion of their products as well as services with the support of their particular websites. Majority of people are now using internet services for several purposes. People use online facilities to get contact details of other users. More to the point, businessmen usually look excited to get software that can make them able to get the preferred data in an instant manner. In this case, screen scraping tool will be the best option among all. At present, there are a number of people who are excited to know that What Is Screen Scraping . As far as screen scrapping is concerned, it is a process that makes you able to extract huge data from website in a very little time.

There would be really no other best option instead of screen scraping software when it comes to mining huge amount of data from websites in a very short time. This specific program is getting huge attention of the people nowadays. This program is extremely capable to extract huge amount of data from websites in a matter of seconds. It has helped business professionals a lot in terms of growing their popularity and benefit both. With the support of this program, one can easily extract relevant data in a hassle-free manner. Not only this, this software can also easily drag out large files from the websites. Moreover, this software is also capable to drag images from some particular website with so much ease.

This software can not only be used for the purpose of extracting data from websites but also you can submit and fill forms with its support. There is need of too much time when it comes to filling or copying the data manually. This software is now a renowned as well as one of the fastest means of extracting data from websites. This software not only helpful in simplifying data extraction process but also helps websites to become friendlier for the users. To know more about what is screen scrapping, one can also take help of internet facility to fulfill their purpose.

Source:http://www.amazines.com/article_detail.cfm/6086054?articleid=6086054

Web Scraping: Top 15 Ways To Use It For Business.

Web Scraping: Top 15 Ways To Use It For Business.

Web Scraping also commonly known as Web Data extraction / Web Harvesting / Screen Scrapping is a technology which is loved by startups, small and big companies. In simple words it is actually an automation technique to extract the unorganized web data into manageable format, where the data is extracted by traversing each URL by the robot and then using REGEX, CSS, XPATH or some other technique to extract the desired information in choice of output format.

So, it's a process of collecting information automatically from the World Wide Web. Current web scraping solutions range from the ad-hoc, requiring human effort, to even fully automated systems that are able to convert entire web sites into structured information. Using Web Scraper you can build sitemaps that will navigate the site and extract the data. Using different type of selectors the Web Scraper will navigate the site and extract multiple types of data - text, tables, images, links and more.

Here are 20 ways to use web scraping in your business.

 1. Scrape products & price for comparison site – The site specific web crawling websites or the price comparison websites crawl the stores website prices, product description and images to get the data for analytic, affiliation or comparison.  It has also been proved that pricing optimization techniques can improve gross profit margins by almost 10%. Selling products at a competitive rate all the time is a really crucial aspect of e-commerce. Web crawling is also used by travel, e-commerce companies to extract prices from airlines’ websites in real time since a long time. By creating your custom scraping agent you can extract product feeds, images, price and other all associated details regarding the product from multiple sites and create your own data-ware house or price comparison site. For example trivago.com

2. Online presence can be tracked- That’s also an important aspect of web scraping where business profiles and reviews on the websites can be scrapped. This can be used to see the performance of the product, the user behavior and reaction. The web scraping could list and check thousands of the user profiles and the reviews which can be really useful for the business analytics.

3. Custom Analysis and curation- This one is basically for the new websites/ channels wherein the scrapped data can be helpful for the channels in knowing the viewer behavior. This is done with the goal of providing targeted news to the audience. Thus what you watch online gives the behavioral pattern to the website so they know their audience and offer what actually the audience like.

4. Online Reputation - In this world of digitalization companies are bullish about the spent on the online reputation management. Thus the web scrapping is essential here as well. When you plan your ORM strategy the scrapped data helps you to understand which audiences you most hope to impact and what areas of liability can most open your brand up to reputation damage. The web crawler could reveal opinion leaders, trending topics and demographic facts like gender, age group, GEO location, and sentiment in text. By understanding these areas of vulnerability, you can use them to your greatest advantage.

5. Detect fraudulent reviews - It has become a common practice for people to read online opinions and reviews for different purposes. Thus it’s important to figure out the Opinion Spamming: It refers to "illegal" activities example writing fake reviews on the portals. It is also called shilling, which tries to mislead readers. Thus the web scrapping can be helpful crawling the reviews and detecting which one to block, to be verified, or streamline the experience.

6. To provide better targeted ads to your customers- The scrapping not only gives you numbers but also the sentiments and behavioral analytic thus you know the audience types and the choice of ads they would want to see.

7. Business specific scrapping – Taking doctors for example: you can scrape health physicians or doctors from their clinic websites to provide a catalog of available doctors as per specialization and region or any other specification.
  
8. To gather public opinion- Monitor specific company pages from social networks to gather updates for what people are saying about certain companies and their products. Data collection is always useful for the product’s growth.
  
9. Search engine results for SEO tracking- By scraping organic search results you can quickly find out your SEO competitors for a particular search term. You can determine the title tags and the keywords they are targeting. Thus you get an idea of which keywords are driving traffic to a website, which content categories are attracting links and user engagement, what kind of resources will it take to rank your site.

10. Price competitiveness- It tracks the stock availability and prices of products in one of the most frequent ways and sends notifications whenever there is a change in competitors' prices or   in the market. In ecommerce, Retailers or marketplaces use web scraping not only to monitor their competitor prices but also to improve their product attributes.  To stay on top of their direct competitors, nowadays e-commerce sites have started closely monitoring their counterparts. For example, say Amazon would want to know how their products are performing against Flipkart or Walmart, and whether their product coverage is complete. Towards this end, they would want to crawl product catalogs from these two sites to find the gaps in their catalog. They’d also want to stay updated about whether they’re running any promotions on any of the products or categories. This helps in gaining actionable insights that can be implemented in their own pricing decisions. Apart from promotions, sites are also interested in finding out details such as shipping times, number of sellers, availability, similar products (recommendations) etc. for identical products.

11. Scrape leads- This is another important use for the sales driven organization wherein lead generation is done. Sales teams are always hungry for data and with the help of the web scrapping technique you can scrap leads from directories such as Yelp, Sulekha, Just Dial, Yellow Pages etc. and then contact them to make a sales introduction. To crapes complete information about the business profile, address, email, phone, products/services, working hours, Geo codes, etc. The data can be taken out in the desired format and can be used for lead generation, brand building or other purposes..
 
12. For events organization – You can scrape events from thousands of event websites in the US to create an application that consolidates all of the events together.

13. Job scraping sites : Job sites are also using scrapping to list all the data in one place. They scrape different company websites or jobs sites to create a central job board website and have a list of companies that are currently hiring to contact. There is also a method to use Google with LinkedIn to get lists of people by company which are geo-targeted by this data.  The only thing that was difficult was to extract from the professional social networking site is contact details,  although now they are readily available through other sources by writing scraping scripts methods to collate this data. For example naukri.com

14. Online reputation management : Do you know 50% of consumers read reviews before deciding to book a hotel. Now scrape review, ratings and comments from multiple websites to understand the customer sentiments and analyze with your favorite tool.

15. To build vertical specific search engines- This is new thing popular in the market but again for this a lot of data is needed hence web scrapping is done for as much public data as possible because this volume of data is practically impossible to gather.

Web scraping can be used to power up the following businesses like Social media monitoring Travel sites, Lead generation, E-commerce, Events listings, Price comparison, Finance, Reputation monitoring and the list is never ending
Each business has competition in the present world, so companies scrape their competitor information regularly to monitor the movements. In the era of big data, applications of web scraping is endless. Depending on your business, you can find a lot of area where web data can be of great use.  Web scraping is thus an art which is use to make data gathering automated and fast.

Source:https://www.datascraping.co/doc/articles/86/businesses-use-of-web-scraping